FunnlCakes Ad Studio.
Paid Social for B2C SaaS
Your ads aren't underperforming because of budget.
Good ad funnels should be as satisfying as cake, but most teams are running paid social without a recipe.
I bring the recipe. And bake the cake.
The usual culprits
01
Messy account structure
02
Unoptimized or fatigued creative
03
No read on how Meta & TikTok actually decide under the hood
My creds
Emma Viteri
- → Over a decade in sales & advertising at Meta and TikTok
- → Advised hundreds of consumer brands across apps, finance, education, entertainment
- → Guided $1.5K–$5M monthly ad budgets
- → Co-founder of consumer app Willa
The engagement
I work with a small number of teams at a time. No expensive retainers, just systems that work and get your ads scaling efficiently.
Who it's for
Consumer SaaS spending at least $1,500/mo on paid social with a gut feeling something isn't working.
Results
70%
iOS CPI reduction
Consumer app
93%
Cost-per-lead reduction
Consumer education service
50%
CAC reduction
Consumer app
How we work together
$750
The Audit
- Full audit of your Meta and/or TikTok ad accounts
- 20-minute Loom walkthrough of exactly what's broken and why
- Written brief with a prioritized fix list
- Delivered in 5 business days
The starting point for everything.
$3,500
The Scalable System
- Full implementation of everything the audit found
- Account structure, campaign architecture, attribution, audience cleanup
- Handed back with a maintenance guide your team can run
- Three structured check-ins over three weeks
But first, the audit.
$1,750
The Creative Engine
- The exact AI creative system I built for my companies
- Prompt library locked to your brand
- Templates for static, carousel, and video ad variants
- Testing framework for hooks, formats, and CTAs
Standalone or add-on after the system.